I just finished a presentation for the Cambridge Rotary Club. I've done similar presentations before, but I never get over the excitementment of being able to give away so much -- and it doesn't raise my library budget or cost me anything personally.
I started out today's presentation by asking people to show their library cards . . . . and today's program-sponsoring Rotarian passed out a prize to everyone who had a library card. While they were proudly holding up their library cards, I told them that was the most valuable card in their wallet. I talked about the services our 14 libraries offer, and about our online services that they can use 24/7. Wow! They were taking notes and asking questions.
As I said, I've done pretty much the same presentation in both Regions in which I've worked, and the response is the same -- total amazement and appreciation for what they didn't know they've had for quite some time now. I wonder how many others haven't heard about us yet. And I'm reminded that we've got a lot of marketing and instruction to do.
I'm looking to go out and talk to as many people as I can and demo our fine products and services. Just call and invite me!
Barbara Misselt, ECRL Director
1 comment:
What a great idea - I really like the "most valuable card in your wallet" example - great way to emphasize the value of library resources!!
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